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Crypto Influencer Rate Sheet Leak Exposes Hidden Promotional Deals
Crypto Influencer Rate Sheet Leak Exposes Hidden Promotional Deals
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BTCCSquare news:
A leaked pricing sheet reveals the opaque economics of crypto influencer marketing. Over 200 influencers—including top-tier accounts charging $10,000-$20,000 per post—were found promoting projects without disclosure, violating FTC and ASA advertising guidelines. The document details wallet addresses, package deals, and multi-account bundles, exposing systematic market manipulation through undisclosed paid hype.
On-chain investigator ZachXBT noted that 95% of flagged promotions lacked sponsorship labels, blurring the line between organic content and paid shilling. This coordinated deception risks misleading retail investors and artificially inflating token valuations.
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